Roku Ultra Jumps to $150 as 5 Cheaper Streaming Devices Challenge Its Value
Updated
Updated · Boy Genius Report · Aug 8
Roku Ultra Jumps to $150 as 5 Cheaper Streaming Devices Challenge Its Value
3 articles · Updated · Boy Genius Report · Aug 8
Summary
$150 for the Roku Ultra has pushed reviewers to highlight five lower-priced alternatives, arguing the flagship Roku now faces a tougher value test for new buyers.
Prices for the alternatives range from $29.99 for TiVo Stream 4K to $99.99 for Google TV Streamer 4K, with Onn 4K Plus at $49.98, Roku Streaming Stick 4K at $79.99 and Xiaomi TV Box S at $96.99.
The comparison says Roku Ultra still offers premium extras such as faster performance, Ethernet and a stronger remote, but many rivals now cover core 4K streaming needs for far less.
Amazon's Fire TV Cube at $139.99 also undercuts the Ultra, while only Nvidia Shield TV at $149.99 and Apple TV 4K from $199 fail to come in cheaper.
The review used current prices for latest models and excluded sale or refurbished listings, underscoring how Roku's broad price hike has reshaped the streaming-device pecking order.