Updated
Updated · NOLA.com · Aug 8
New Orleans Bartender Poured Free Jäger Shots for 15 Years as Drew Brees Fueled Saints Crowds
Updated
Updated · NOLA.com · Aug 8

New Orleans Bartender Poured Free Jäger Shots for 15 Years as Drew Brees Fueled Saints Crowds

1 articles · Updated · NOLA.com · Aug 8

Summary

  • Juan Parke said he handed out free Snake & Jake’s “sliver” Jäger shots every time the Saints scored from 2011 until Drew Brees retired in 2020, turning touchdowns into a bar ritual.
  • Parke began logging the giveaways after worrying the pours were getting excessive, tracking scorelines, crowd size and bottles used; owner Dave Clements refused to end the tradition.
  • 3.25 bottles marked the record on Christmas Day 2020, when New Orleans beat Minnesota 52-33; Parke also recalled burning through 1.5 bottles in a 38-17 win over Miami in 2012.
  • The bartender said the bigger story in his notes was not the alcohol but the “big crowd” entries, which he sees as evidence of how Brees drew people together and deepened the Saints’ bond with New Orleans.

Insights

What does a bartender’s touchdown log reveal about why Drew Brees became inseparable from New Orleans culture, not just Saints history?
If Brees made Snake & Jake’s feel like the city itself, what does that say about how sports create civic identity?