Apple Tests 3 New Watches, Exiting Budget Segment as $99 Rivals Gain Ground
Updated
Updated · TNW · Aug 9
Apple Tests 3 New Watches, Exiting Budget Segment as $99 Rivals Gain Ground
2 articles · Updated · TNW · Aug 9
Summary
Three Apple Watch models are in late-stage testing for autumn, with no SE version in the lineup and no major design overhaul planned.
The refresh is expected to bring Apple Watch’s first new chip since 2023, suggesting Apple is focusing upgrades on performance rather than a lower-priced entry model.
That leaves Apple pulling back from the budget end of the market just as Google ships a $99 Fitbit Air and screenless health devices expand the category.
The shift points to a tougher competitive landscape in wearables, where cheaper trackers are pressuring Apple below its premium watch range.