1991 Mars Bar Goes Viral at 62.5g as Today’s Version Shrinks to 40g
Updated
Updated · bbc.co.uk · Aug 10
1991 Mars Bar Goes Viral at 62.5g as Today’s Version Shrinks to 40g
3 articles · Updated · bbc.co.uk · Aug 10
Summary
A 35-year-old Mars Bar found in a Scunthorpe house clearance has gone viral after Victoria Gordon posted it beside a current bar, showing the older one at 62.5g versus 40g today.
The comparison fueled fresh shrinkflation claims because Gordon said the 1991 bar was nearly the length of her hand and stood out immediately during the clear-out.
Gordon found the chocolate on 5 August while clearing a hoarder’s house packed with decades-old items, turning what she nearly threw away into her most widely shared post.
The discovery has resonated less as a food relic than as a vivid, physical example of how familiar consumer products appear to have shrunk over time.