Updated
Updated · The New York Times · Aug 10
Truth Social Traffic Drops 36% as Trump Media Posts $238.1 Million Quarterly Loss
Updated
Updated · The New York Times · Aug 10

Truth Social Traffic Drops 36% as Trump Media Posts $238.1 Million Quarterly Loss

1 articles · Updated · The New York Times · Aug 10

Summary

  • Truth Social’s monthly visitors fell about 36% in July from a year earlier, extending a summer slide at the platform President Trump co-founded in 2022.
  • Similarweb estimated average monthly visits at 25 million for January through July 2026, down from 28 million in the same period of 2025; June traffic also declined by a slightly larger rate year over year.
  • Trump Media reported a $238.1 million net loss for the second quarter ended June 30, saying much of the hit came from a drop in the value of its cryptocurrency and other digital-asset investments.
  • X and Threads posted higher traffic this summer, underscoring Truth Social’s weaker momentum even as Trump continues to use the site as a primary megaphone.

Insights

Why would Wall Street firms pay $100,000 a month for data from a social media platform that is rapidly losing its audience?
Can selling millisecond-early access to market-moving presidential posts save a struggling tech company from its massive traffic slump?