Updated
Updated · Kotaku · Aug 10
Hello Games' Sean Murray Delays Generative AI Adoption as No Man's Sky Marks 10 Years
Updated
Updated · Kotaku · Aug 10

Hello Games' Sean Murray Delays Generative AI Adoption as No Man's Sky Marks 10 Years

1 articles · Updated · Kotaku · Aug 10

Summary

  • Sean Murray said Hello Games is in no rush to use generative AI, opting to watch how the technology plays out across game development over the next few years.
  • The No Man’s Sky creator said he is applying the same wait-and-see approach he used after COVID, when the studio held back on office-return decisions until others tested hybrid and in-person models.
  • Murray argued AI will not remove the core difficulty of making good games, saying the hardest parts—such as making a game feel good to play—remain hard.
  • Fan backlash has already hit projects including a Tomb Raider remake and a new Crazy Taxi after disclosures of some generative AI use, while developers still struggle to show clear benefits.
  • The stance comes as parts of the industry push AI as a cost-saving tool, but Murray said Hello Games will keep making games the way it always has while the wider norm takes shape.

Insights

Could Hello Games' refusal to use AI be a brilliant PR strategy to win over skeptical gamers?
If runtime AI creates endless personalized worlds, will human-crafted games eventually feel obsolete to future players?
Will major publishers' AI cost-cutting force traditional studios to eventually adapt or face extinction?