Updated
Updated · vicnews.com · Aug 10
Victoria Ship Point Hosts 230 Youth Vendors Through UVic Kidovate Market
Updated
Updated · vicnews.com · Aug 10

Victoria Ship Point Hosts 230 Youth Vendors Through UVic Kidovate Market

1 articles · Updated · vicnews.com · Aug 10

Summary

  • Ship Point is hosting a summer pop-up where young entrepreneurs sell products every Tuesday, Wednesday and Thursday from 4:30 to 7 p.m. through UVic’s free Kidovate program.
  • Kidovate, launched in 2019 by UVic entrepreneurship professors Brock and Claudia Smith, gives participants a graphic-novel workbook, mentoring from business students and a chance to test products with customers.
  • About 230 youth vendors filled all three levels of the previous venue last year, and this year the program partnered with the City of Victoria to move the market to Ship Point.
  • Claudia Smith said the push matters because entrepreneurial business formation is 50% lower than 20 years ago, while students say selling at the market builds customer insight and social skills.

Insights

What happens when teenagers swap typical summer breaks for high-visibility sales pitches at Victoria's Ship Point?
Could this waterfront youth market hold the secret to reversing the two-decade decline in Canada's new businesses?