Promise Develops AI Horror Film 'Touch Grass' as Backrooms Producer Returns After $395 Million Hit
Updated
Updated · Deadline · Aug 10
Promise Develops AI Horror Film 'Touch Grass' as Backrooms Producer Returns After $395 Million Hit
3 articles · Updated · Deadline · Aug 10
Summary
Promise is developing Touch Grass, a psychological horror feature directed by chief creative officer Dave Clark and built around the “dead internet theory.”
Clark’s original story follows a young woman creating AI personalities for a tech company who discovers “The Feed,” where copies of people are assembled from their deepest desires.
Chris White and Brad Miska have joined as producers, giving the project horror-market backing from Backrooms and Bloody Disgusting; Promise co-founders George Strompolos and Jamie Byrne are executive producers.
Promise said the film will use a hybrid production model combining live-action performances, practical effects, traditional VFX and generative AI rather than adapting existing IP.
White’s involvement links the project to Backrooms, the A24 release that grew from 4chan, YouTube and TikTok roots into a $395 million global box-office success.