Mick Jagger, 83, Goes Viral Dancing to "Mr. Charm" as Fans Hail His Energy

Q: Is Mick Jagger's viral dance video pure summer fun, or a calculated masterclass in promoting the Rolling Stones' newest album?

It was likely both: a genuine slice of Mick Jagger’s summer and a savvy piece of album promotion. The strongest evidence for spontaneity is that the clip fits Jagger’s long-established public persona. For decades, he has presented himself as an entertainer whose job is to give audiences release, not a lecture. His dancing, crowd energy and physical discipline are well documented; he has repeatedly said his stamina comes from workouts, dance rehearsals, careful conditioning and a love of performing. At 83, a video of him dancing freely in a club is entirely consistent with that image. At the same time, it is hard to separate the post from promotion. The video was set to “Mr. Charm,” a track from the Rolling Stones’ new album Foreign Tongues, and arrived during a broader publicity push that has included interviews, launch events and heavy media coverage around the record. The band has every reason to keep attention on the album, especially with no tour currently announced and Jagger openly saying he hopes to get the Stones back on stage in 2027. What makes the clip effective is that it does not look like a conventional ad. It sells the song and the album by reinforcing the product people associate with Jagger: movement, charisma, fun and longevity. In that sense, the video works as soft marketing at its best. Fans are not just hearing “Mr. Charm”; they are watching Jagger embody it.

3 articles · Updated · Fox News · Aug 11

Sunday's Instagram clip showed 83-year-old Mick Jagger dancing under a disco ball in a crowded club to the Rolling Stones' new song "Mr. Charm," with the caption: "Enjoying the summer, hope you are too."
Fan comments quickly turned the post viral, with many marveling that Jagger had more energy than people decades younger and reviving jokes about "Moves Like Jagger."
Jagger has said his role is to help audiences forget their problems, and in 2024 he told Reuters and NPR that exercise, dance rehearsals, good genes and simply enjoying performing keep him going.
Last month's album "Foreign Tongues" includes "Mr. Charm" and marks the band's latest release, though no supporting tour has been announced and Jagger has said he hopes to return to the stage in 2027.