GTA VI $100 Ultimate Edition Wins Over Half of Pre-Orders as Demand Beats Take-Two Forecasts
Updated
Updated · Forbes · Aug 11
GTA VI $100 Ultimate Edition Wins Over Half of Pre-Orders as Demand Beats Take-Two Forecasts
3 articles · Updated · Forbes · Aug 11
Summary
More than half of GTA VI pre-orders are going to the $100 Ultimate Edition, Take-Two CEO Strauss Zelnick said, with overall demand running well above the publisher’s expectations ahead of the November 19 launch.
The premium skew stands out because the base game already costs $80—above most AAA titles—yet buyers appear willing to pay another $20 after a 13-year wait for Rockstar’s next mainline Grand Theft Auto.
The Ultimate package bundles extra vehicles, weapons, cosmetics, shops and a free month of GTA+, with the add-ons centered heavily on Vice City-themed customization rather than major gameplay expansion.
That pricing response reinforces Take-Two’s view that GTA VI is positioned for a record-setting release, even as broader gamers have pushed back against rising software and hardware costs.