Dak Prescott Declares Cowboys' Super Bowl Goal 30 Years After Dallas' Last Title

3 articles · Updated · Sports Illustrated · Aug 11

At 33, Dak Prescott opened Cowboys camp by publicly declaring a Super Bowl goal, saying Dallas should stop softening its ambitions and "put it out there."
Prescott said the message is deliberate: after five playoff losses and entering his second NFL decade, he feels the team is "against the clock" and must embrace pressure rather than avoid it.
Brian Schottenheimer backed that approach, saying a championship is the only meaningful target and arguing Dallas now has enough veteran leaders and captains to handle the expectation.
Early camp signs have reinforced that tone, with hard conditioning sessions and newcomers such as Quinnen Williams, Kenny Clark and George Pickens buying into the urgency.
The push lands on a franchise that has gone 30 years since its last Super Bowl win, with Prescott still chasing the postseason breakthrough missing from an otherwise decorated Cowboys career.