Amway India Targets Next Growth Phase Through 3-Pillar Wellness Strategy
Updated
Updated · ET Edge Insights · Aug 11
Amway India Targets Next Growth Phase Through 3-Pillar Wellness Strategy
1 articles · Updated · ET Edge Insights · Aug 11
Summary
Amway India said its next growth phase will center on entrepreneurship, product innovation and wellness after spending the past two years strengthening governance, compliance and organizational capability.
Direct Selling Rules, 2021 compliance is now a core plank of that plan, with the company tying growth to transparency, ethical governance, consumer trust and clearer communication with business owners and customers.
India’s rising demand for science-led nutrition is shaping the push, and Amway says investments in R&D, manufacturing, certified farms and extensive product testing will help differentiate its wellness portfolio.
Rajneesh Chopra linked the strategy to India’s Viksit Bharat agenda, highlighting women’s economic participation, local manufacturing and entrepreneur development as the broader route to long-term growth.