LG Cuts 65-Inch C6 OLED TV to Record-Low $1,799.99, Matching $900 Discount

Q: Why is Best Buy slashing $900 off a brand-new 2026 LG OLED TV, and what hidden panel downgrade does the 65-inch model conceal?

Best Buy is cutting $900 because this is a short-term promotional push, not a sign the TV is failing. The 65-inch LG C6 is being used as a headline “Top Deal” in Best Buy’s Black Friday in July sale, where retailers often discount new premium sets early to drive traffic, clear limited sale inventory, and pressure buyers who are comparing the C6 with the still-cheaper 2025 C5. Reviews also note the 65-inch C6 is only a modest step up over the C5, so aggressive pricing helps make the newer model look more compelling. The hidden downgrade is that the 65-inch C6 does not get the most advanced panel in the C6 family. While LG markets the C6 line broadly as a premium OLED range, the 42- to 65-inch models, including this discounted 65-inch version, use a standard WOLED panel with Brightness Booster Standard. The larger 77- and 83-inch models—sold in some markets as C6H—use LG’s newer Primary RGB Tandem 2.0 panel, plus Brightness Booster Pro and added anti-reflection features. That matters because the tandem-panel versions are brighter and better suited to bright rooms, with stronger color volume and more premium performance. The 65-inch model is still a strong OLED TV with excellent contrast, gaming features, and smart-TV software, but the sale price also reflects that it is not the top-spec C6 variant hidden within the lineup.

Q: Could an older LG TV actually be a better buy than this $1,799 C6 deal, despite its 165Hz gaming and AI upgrades?

Yes. An older LG C5 can be the better buy for many shoppers, even against the 65-inch C6 at $1,799.99. The key reason is value. Independent coverage repeatedly says the C6 is an upgrade, but a modest one in the 42- to 65-inch sizes. The 65-inch C6 gets better processing, slightly higher brightness, stronger upscaling and 165Hz support for PC gamers, but it does not get the more advanced tandem OLED panel reserved for the 77- and 83-inch C6H models. In normal movie and TV use, reviewers say the picture gap versus the C5 is noticeable but not dramatic. Price makes that difference hard to justify for many buyers. The 65-inch C5 has recently sold around $1,100 to $1,400, including major retailer deals near $1,099. At that level, the older model can cost $400 to $700 less than this C6 deal while still delivering OLED black levels, strong HDR, four HDMI 2.1 ports, VRR, Dolby Vision gaming and excellent overall image quality. Several reviewers explicitly say the C5 is the smarter purchase if found at a much lower price. The C6 still makes sense for a specific buyer: someone who wants the newest webOS platform, five years of updates, AI features like Gemini and Copilot, and especially 165Hz gaming for a high-end PC setup. But for most living-room viewers, and even many console gamers, the discounted C5 may be the more rational buy—especially if the savings go toward a soundbar, where both TVs still benefit.

3 articles · Updated · TechRadar · Aug 10

$1,799.99 gets buyers LG’s 65-inch C6 OLED direct from LG, matching the model’s lowest price on record after a $900 cut from $2,699.99.
The deal centers on LG’s latest mid-range OLED, which the report says reclaimed the top spot in its best-TV rankings on the strength of brightness, contrast, color and motion handling.
Four HDMI 2.1 ports and 4K at 165Hz support also make the C6 a strong gaming option, while built-in sound is described as solid even if a soundbar is still recommended.
Best Buy had already offered the same $1,799.99 price on Aug. 8, but LG’s direct sale broadens access to the discount on a five-star model.