Ford Unveils $25,000 Small Crossover and Sub-$40,000 Four-Door Mustang Prototypes
Updated
Updated · Yahoo Finance · Aug 11
Ford Unveils $25,000 Small Crossover and Sub-$40,000 Four-Door Mustang Prototypes
3 articles · Updated · Yahoo Finance · Aug 11
Summary
Ford showed dealers in Las Vegas an early small-crossover design expected to start around $25,000 and reach showrooms in 2029.
The automaker also previewed a four-door Mustang prototype priced below $40,000, expanding its push into lower-cost segments after dropping the entry-level Escape less than a year ago.
U.S. new-vehicle prices now hover near $50,000, while auto debt has climbed to a record $1.68 trillion and nearly 25% of buyers are taking 84-month-or-longer loans.
Ford's planned crossover would undercut its $29,000 Maverick and the $30,000 Fathom EV due in 2027, as the company bets affordability can lift volume and factory utilization.