Updated
Updated · TechCrunch · Aug 5
Lightspeed Hires 350,000-Follower Claire Zau as Investor After Instagram DM
Updated
Updated · TechCrunch · Aug 5

Lightspeed Hires 350,000-Follower Claire Zau as Investor After Instagram DM

2 articles · Updated · TechCrunch · Aug 5

Summary

  • Claire Zau joined Lightspeed earlier this year after an Instagram direct message, bringing an audience of more than 100,000 TikTok followers and 250,000 Instagram followers to the venture firm.
  • Lightspeed says that reach fits a strategy to use social media and its Lightwork podcast to make tech and venture more accessible and to help startups tell their stories as traditional media shrinks.
  • Zau and Lightspeed CMO Josh Machiz said the effort is already helping the firm connect with early founders and gather real-time feedback on investments, including pushback from Gen Z on some AI themes.
  • Their longer-term aim is to turn Lightspeed into a media hub where future founders learn about venture, with more shows or formats still under consideration.

Insights

Could a viral TikTok following become more valuable than a traditional pitch deck for securing seed funding?
Are venture capitalists quietly replacing tech journalists to control the narrative before a startup even launches?