Cracker Barrel Ousts CEO Julie Felss Masino After Stock More Than Doubles in 2026
Updated
Updated · Eagle-Tribune · Aug 8
Cracker Barrel Ousts CEO Julie Felss Masino After Stock More Than Doubles in 2026
3 articles · Updated · Eagle-Tribune · Aug 8
Summary
One month after raising its full-year outlook, Cracker Barrel removed CEO Julie Felss Masino despite a sharp turnaround in operating momentum.
Shares had more than doubled year to date under Masino, making the chain the best performer in the S&P Composite 1500 Restaurants Index.
The board’s move came after a period in which Masino appeared to have stabilized the company following backlash over a logo change that pulled Cracker Barrel into culture-war controversy.
June results had strengthened her position: Cracker Barrel posted a surprise quarterly profit and lifted forecasts, making her ouster an abrupt reversal.