Updated
Updated · Complex · Aug 11
Drake Picks Pinkchyu in Kick 20v1, Winning House for Her Retired Mother
Updated
Updated · Complex · Aug 11

Drake Picks Pinkchyu in Kick 20v1, Winning House for Her Retired Mother

3 articles · Updated · Complex · Aug 11

Summary

  • Pinkchyu — cosplay creator Lin Lamar — won Drake’s Nelk-produced Kick speed-dating special after advancing from the final three and choosing a house for her retired mother as her prize.
  • The Aug. 8 stream used a rotating 20v1 format, with Drake meeting a lineup dominated by OnlyFans creators before narrowing the field to Pinkchyu, Lena the Plug and Jordyn Lucas.
  • Pinkchyu gained traction early in the special with a viral moment when she asked Drake to bark for her and he complied, helping make her one of the stream’s standout contestants.
  • Jordyn Lucas left with a Birkin bag and $25,000 after reaching the final three, while Lena the Plug also made the last round but lost out to Pinkchyu.
  • The special blended dating-show theatrics with livestream culture, featuring creators, influencers and rappers as Drake turned a Kick broadcast into a high-profile online spectacle.

Insights

What hidden gambling ties turned Drake's viral speed-dating spectacle into a highly calculated marketing stunt?
Why did a global music icon give a house to a cosplayer on a highly controversial streaming platform?
How is the booming clip economy forcing A-list celebrities to rely on extreme stunts for internet relevance?