Updated
Updated · Kotaku · Aug 12
Epic Games Sells 2 Art Platforms to KitBash3D as 10 Million ArtStation Users Cheer
Updated
Updated · Kotaku · Aug 12

Epic Games Sells 2 Art Platforms to KitBash3D as 10 Million ArtStation Users Cheer

1 articles · Updated · Kotaku · Aug 12

Summary

  • Epic Games sold ArtStation and Sketchfab to KitBash3D in a deal announced August 10, unwinding its 2021 purchase of the two creator platforms.
  • 10 million registered ArtStation users greeted the sale as a chance to curb AI-generated assets they say have flooded the marketplace and buried human-made work.
  • KitBash3D and ArtStation said portfolios, libraries and core workflows will stay unchanged for now, while ArtStation acknowledged it has "trust to earn" and is listening to feedback.
  • Epic framed the divestiture as part of a sharper focus on Unreal Engine 6, Fortnite, the developer ecosystem and the Epic Games Store.

Insights

Why did Epic Games suddenly abandon its massive 3D art communities while quietly keeping its own digital asset marketplace?
Will KitBash3D finally banish the AI-generated flood that plagued ArtStation, or is this just false hope for human artists?
Can a smaller company afford to maintain ArtStation's massive infrastructure without drastically raising creator subscription prices?