Updated
Updated · The Financial Brand · Aug 13
U.S. Consumer Gap Narrows as Lower-Income Spending Rises 5.4%
Updated
Updated · The Financial Brand · Aug 13

U.S. Consumer Gap Narrows as Lower-Income Spending Rises 5.4%

3 articles · Updated · The Financial Brand · Aug 13

Summary

  • Bank of America data showed the post-pandemic K-shaped consumer split narrowing by July, with spending and wage growth converging across lower-, middle- and higher-income households outside the top 5%.
  • Lower-income households drove the shift: their card spending rose 5.4% year over year in July and after-tax wages grew 5.2%, effectively closing the gap between income and spending growth.
  • Household finances also looked broadly resilient, with total card spending up 5.0%, more consumers paying credit card balances in full, and savings and checking balances still above inflation-adjusted 2019 levels.
  • The top 5% remained on a different track, with the S&P 500 up more than 20% in July helping sustain their spending through a wealth effect even as wage growth moderated.
  • For banks, the convergence suggests income alone is becoming a weaker guide to customer behavior, reinforcing calls to track wages, spending, deposits and repayment patterns more closely.

Insights

Are rising wages truly healing the economy, or just masking a dangerous explosion in lower-income consumer debt?
Can new tax breaks finally close the wealth gap, or will booming stock markets keep the economy permanently tilted?
If the unequal economy is over, why are millions still relying on Buy Now, Pay Later to afford daily groceries?