Victoria's Secret Stock Jumps 74% in 2026 as CEO Hillary Super Drives Turnaround
Updated
Updated · Fox News · Aug 13
Victoria's Secret Stock Jumps 74% in 2026 as CEO Hillary Super Drives Turnaround
1 articles · Updated · Fox News · Aug 13
Summary
Victoria's Secret shares are up 74% year to date, marking a sharp comeback for a brand that had been widely seen as struggling a year ago.
Hillary Super, hired as CEO in September 2024, has tied the revival to reversing a strategy she said made the company so cautious it stopped promoting core strengths such as bra fittings.
The stock is also up 311% over the past 112 months, underscoring how strongly investors have responded to the brand's repositioning.
A fall Victoria's Secret Fashion Show will test whether the company fully breaks from its prior era, making the runway a key signal for how durable the turnaround may be.
With record profits replacing recent controversies, is this explosive comeback proof that shoppers ultimately crave authenticity over performative marketing?
After rejecting top social media creators, how will the brand balance its exclusive runway heritage with the demands of modern digital consumers?