Instagram Rolls Out New Wordmark Globally After 10 Years, Expanding 2026 Brand Refresh
Updated
Updated · Mashable · Aug 13
Instagram Rolls Out New Wordmark Globally After 10 Years, Expanding 2026 Brand Refresh
3 articles · Updated · Mashable · Aug 13
Summary
Instagram has begun a global rollout of its first redesigned app wordmark in 10 years, while keeping the familiar gradient camera icon unchanged.
Hundreds of concepts were tested before Instagram returned to a script design that executives said feels cleaner, more modern and better reflects individuality.
The update also brings a refreshed Instagram Sans plus two new fonts—Instagram Pen and Instagram Mono—with new motion, layouts and lighter use of the gradient due later in 2026 and beyond.
Online reaction was split: some users said the change was barely noticeable or looked "fan-made," while others called the half-cursive style more readable and an improvement.