Casio Launches £55 F-B100W in UK as First Market Outside Japan

Q: Why is the US release date for Casio's highly anticipated Bluetooth-enabled retro watch still shrouded in mystery?

The US release date is still unknown because Casio has not announced one. So far, the company has only confirmed the watch’s rollout in Japan and signaled an imminent launch in the UK, where two versions are listed as “available soon” at £55. That limited rollout suggests Casio is expanding market by market rather than making a simultaneous global launch. The company has also not provided timing for wider Europe or other regions, which indicates the US is likely waiting on the same regional scheduling process. In Casio’s recent launch pattern, products often appear on local online stores shortly before sales begin, so the absence of a US listing is the clearest sign that an American launch has not yet been finalized publicly. There are also signs of unusually strong demand. In Japan, the F-B100W reportedly sold out on Casio’s online store on the first day of general sale. That kind of early demand can affect inventory planning and staggered international distribution, especially for a budget model expected to attract both retro-watch fans and fitness-minded buyers. What makes the mystery more frustrating is that the watch appears well positioned for the US market: it keeps the classic F-91W look while adding Bluetooth, step tracking, app syncing, and roughly two years of battery life at around the equivalent of $55. But until Casio posts a US store listing or issues a regional release statement, the date remains unconfirmed.

1 articles · Updated · Notebookcheck.net · Aug 13

Casio UK has listed the teal F-B100W-3A and black F-B100W-1A as “available soon” at £55, marking the Bluetooth-equipped series’ first rollout outside Japan.
The new model updates the classic F-91W design with Bluetooth pairing through the Casio WATCHES app and a motion sensor that tracks up to 999,999 steps.
At 41.9 x 38.1 x 8.8mm and 26 grams, the watch keeps the compact format while adding an hourly activity graph, step goals, inactivity reminders and about 300 world-time cities.
Casio has not given a sale or pre-order date, and the negative-display F-B100W-1B is absent from the UK store; launches in the US, Europe and other markets are still unannounced.