Hershey Reintroduces Reese's Pumpkins in 20-Product Halloween Push After 2025 Lawsuit Win
Updated
Updated · CBS New York · Aug 13
Hershey Reintroduces Reese's Pumpkins in 20-Product Halloween Push After 2025 Lawsuit Win
3 articles · Updated · CBS New York · Aug 13
Summary
20 Halloween-themed products are hitting stores this week in Hershey's biggest seasonal rollout, led by Reese's pumpkins returning unchanged despite past complaints about their smooth, featureless shape.
The company kept the candy as is after a judge dismissed a 2024 deceptive-advertising lawsuit in September 2025, ruling consumers could still enjoy the treats even if wrapper images showed smiling pumpkin faces.
Reese's pumpkins remain one of Hershey's most popular Halloween items, and the lineup also brings back cookies 'n' creme fangs after a 2025 absence alongside vampire- and witch-shaped KitKats.
Halloween demand is arriving earlier: Hershey said about two-thirds of roughly 1,000 parents surveyed had already bought candy this summer, while U.S. Halloween spending hit a record $13.1 billion in 2025.