Updated

Updated · The Futurum Group · Aug 13

Enterprise Apps Market to Hit $1.1 Trillion by 2031 as 57.7% Favor Usage-Based GenAI Pricing

Updated

Updated · The Futurum Group · Aug 13

Enterprise Apps Market to Hit $1.1 Trillion by 2031 as 57.7% Favor Usage-Based GenAI Pricing

1 articles · Updated · The Futurum Group · Aug 13

$592.4 billion in 2025 enterprise-app spending is projected to reach $1.103 trillion by 2031, implying a 10.9% compound annual growth rate in Futurum Research’s base case.
57.7% of surveyed buyers prefer consumption-based or outcome-based pricing for generative AI add-ons, while only 42.3% still favor the traditional per-user, per-month model.
21.1% of buyers want outcome pricing, but only 11.2% say their preferred vendor offers it, leaving a 9.9-point supply-demand gap that Futurum says could widen forecast uncertainty.
$135.7 billion industry-specific applications remain the largest submarket and are forecast to grow to $263.1 billion by 2031, while CRM and Analytics & BI outpace the overall market at 13.0% and 12.2%.

Sources

Buyers demand outcome-based pricing for AI, but can vendors actually guarantee business results without risking bankruptcy?

If AI agents do the work, why are enterprises still paying for human software seats?

Will the death of per-user subscriptions trigger massive bill shock as unpredictable AI consumption fees take over?

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