Android Reaches 48% of POS Shipments as 2025 Market Grows Just 1%

1 articles · Updated · counterpointresearch.com · Aug 14

Global POS device shipments rose only 1% in 2025, while Android-based terminals captured about 48% of all units shipped and moved closer to becoming the industry's default platform.
Rising memory prices, tariffs and inflation held back overall growth, with Android SmartPOS devices hit hardest because their higher memory needs lifted bill-of-materials costs and threatened near-term price increases.
Counterpoint still expects Android POS shipments to reach roughly 70% of the global market by 2032, outpacing the sector with a 6% CAGR versus 4% for the overall POS market.
Asia-Pacific—especially China, India and Southeast Asia—is leading the shift as Chinese OEMs push Android-first portfolios, while proprietary systems from vendors such as Verifone and Ingenico lose relevance.