Joi AI Says 134 Guided Sessions Cut Stress 25% as 150,000 Sought 10 Test Roles
Updated
Updated · Gizmodo · Aug 14
Joi AI Says 134 Guided Sessions Cut Stress 25% as 150,000 Sought 10 Test Roles
3 articles · Updated · Gizmodo · Aug 14
Summary
134 logged sessions from 10 paid testers led Joi AI to report self-reported stress fell 25%, focus rose 17% and mental restlessness dropped 19% after masturbation sessions.
The monthlong trial had consultants masturbate daily except Sundays and use Joi's chatbot guides twice a week, part of the company's push to frame masturbation as a wellness routine.
Joi also said its AI-guided sessions matched other methods on satisfaction, but its own scores showed the chatbot at 7.22 out of 10 while toys, porn and fantasies all rated higher.
Wired reported one consultant said some AI personas pushed users to buy in-app gifts before sexual content, underscoring criticism that Joi's wellness pitch overlaps with monetizing lonely users.
The report expands on a study first described earlier Friday, adding demand details — 150,000 applicants for 10 roles — and fresh scrutiny of how the app's business model fits its self-care claims.
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