Google Opens 1st Direct Store Outside US in Tokyo, Its Largest Retail Outlet Yet

Q: With Tokyo marking its first international standalone store, where will Google's physical retail footprint expand next?

Google has not publicly named the next city or country for a standalone international store after Tokyo. What the company has said is that Google Store Omotesando is the “starting point” for its global retail presence outside the United States. Reporting around the launch indicates Tokyo was chosen because Japan is both strategically important for Pixel and symbolic as the site of Google’s first overseas office. That framing suggests further overseas expansion is likely, but no official next location has been announced. The strongest outside expectation, drawn from analyst and market commentary in the additional reporting, is that Google could look to Europe and Southeast Asia next if the Tokyo model works. That is inference rather than company guidance. Google’s current confirmed footprint remains 11 stores total, with Omotesando as the first standalone store outside the U.S. So the factual answer is that Tokyo is the first step, but where Google expands next remains undisclosed.

3 articles · Updated · The Japan Times · Aug 13

Tokyo’s Omotesando district now hosts Google’s first directly operated store outside the United States, giving the company a flagship retail base in Japan.
The outlet sells smartphones and provides repair services, extending Google’s direct customer support as it pushes deeper into a market the company called highly critical.
Three levels — two above ground and one below — make the Tokyo site larger than any of Google’s 10 U.S. stores, with a second-floor area for AI tools that create avatars and virtual spaces.
Google said feedback from shoppers in Omotesando will help shape future stores worldwide, making the launch both a Japan expansion and a test bed for its broader retail strategy.