Amazon MGM Develops Squishmallows Film as 600 Million Toys Sold Across 60 Countries
Updated
Updated · Variety · Aug 14
Amazon MGM Develops Squishmallows Film as 600 Million Toys Sold Across 60 Countries
3 articles · Updated · Variety · Aug 14
Summary
Amazon MGM is licensing Squishmallows rights and co-producing a tentpole family feature with creator Jazwares, aiming for a global four-quadrant event film.
Beau Flynn is attached to produce through FlynnPictureCo, with Shelby Thomas overseeing, but the project has not yet disclosed whether it will be animated, live-action or hybrid.
Squishmallows, launched in 2017, has grown into a billion-dollar business spanning more than 3,000 characters, with stakeholders estimating two toys sell every second.
More than 600 million Squishmallows have been sold to date, giving Amazon MGM a broad cross-generational brand that already extends into apparel, beauty and home décor.