Twitch Adds AI-Training Opt-Out After 16,000 Creators Object to Amazon Content Use
Updated
Updated · WIRED · Aug 15
Twitch Adds AI-Training Opt-Out After 16,000 Creators Object to Amazon Content Use
3 articles · Updated · WIRED · Aug 15
Summary
Twitch has added a new account setting that lets streamers block their posts, streams and videos from being used to train Amazon’s AI models, after the practice surfaced publicly.
More than 16,000 creators opposed the default opt-in approach in a forum, and Twitch product chief Mike Minton said leaving training enabled by default was necessary because otherwise “no one would participate.”
The toggle only covers generative AI training; Twitch says disabling it does not stop Twitch or Amazon from using channel content for other purposes in its privacy notice, including recommendations, sponsorship tools and AutoMod safety systems.
Twitch’s terms since March 2024 have allowed the company and sublicensees to reuse and adapt creator content, but had not explicitly said it could be used to train generative AI—fueling questions over when that use began and who else may access the data.
The dispute underscores a wider scramble for high-quality AI training data, as Meta, Google and YouTube have also faced scrutiny over using user-generated content to feed models.