Sarti Rosa Enters U.S. Liquor Stores at $29.99 as Viral Pink Spritz Challenges Aperol
Updated
Updated · Fox News · Aug 16
Sarti Rosa Enters U.S. Liquor Stores at $29.99 as Viral Pink Spritz Challenges Aperol
3 articles · Updated · Fox News · Aug 16
Summary
$29.99 bottles of Sarti Rosa are now reaching select U.S. liquor stores, marking the Italian aperitif’s first official American rollout after months of online buzz.
TikTok and Instagram demand helped drive the launch, with fans posting sightings from cities including Boston and New York and pressing the brand to expand stateside.
Drink Company co-founder Derek Brown said the 14% ABV liqueur’s pink color, fruity profile and limited supply make it highly shareable, though it still has not reached bars widely.
Restaurants are already testing that demand: New York’s The Farm Italy said its Sarti-based “Saint Sarti Spritz” has been a sellout, with customers requesting the drink for large parties.
The launch puts Sarti Rosa into the fast-growing spritz market, where Brown says it has momentum but still trails the Hugo Spritz and must prove it can rival Aperol.