Consumers Reassess iPhone Upgrades as iPhone 18 Pro Build Costs Jump 38%

2 articles · Updated · 69News WFMZ-TV · Aug 13

A rumored 38% rise in iPhone 18 Pro build costs and a roughly $2,300 foldable iPhone Ultra are pushing buyers to question whether they need a new device at all.
iPhone owners can often delay an upgrade if their handset still supports iOS 27, has enough free storage, and regains speed after cleanup, restart, or a full restore.
Battery health near 80% is another key checkpoint, since replacing the battery costs far less than a new phone and can add years of usable life.
Newer iPhones still offer better cameras, faster chips and more storage, making an upgrade more compelling for heavy video users, creators and people who rely on phones for work.
Apple's new Apple Upgrade plan spreads payments over 12 or 24 months and requires returning the phone or paying the balance, making higher prices feel easier monthly without necessarily lowering total spending.