Evercel-Led Group Acquired Zagg in 2021, Taking Nasdaq-Listed Brand Private

2 articles · Updated · Boy Genius Report · Aug 17

Early 2021 marked Zagg’s ownership shift to a group led by Evercel, completing a buyout announced in late 2020 and ending the smartphone accessory maker’s run as a Nasdaq-listed company.
Evercel took the financial backer and management-partner role rather than folding the business into a new consumer brand, leaving Zagg’s existing leadership and operating identity largely intact.
Zagg still sells its core lines—including InvisibleShield, mophie and Gear4 products—through major electronics retailers, so the ownership change did not alter the day-to-day customer experience.
Founded in 2005, Zagg had expanded from screen protectors into cases, keyboards, charging and audio accessories; private ownership was positioned as a way to compete without quarterly market pressure.