Synchrony Taps OpenAI for Consumer Portals, Launches ChatGPT Plugin as AI Commerce Expands
Updated
Updated · CNBC · Aug 18
Synchrony Taps OpenAI for Consumer Portals, Launches ChatGPT Plugin as AI Commerce Expands
3 articles · Updated · CNBC · Aug 18
Summary
Synchrony said OpenAI’s models will power its consumer portals, marking an early-stage push to reshape how cardholders shop, pay, earn rewards and use loyalty offers online.
The credit-card issuer for Amazon, Walmart and Lowe’s is making the move to stay relevant as AI agents increasingly help consumers research and buy products.
A new ChatGPT plugin will let users browse Synchrony marketplace deals, promotional financing and partner offers, while the company also deploys OpenAI’s latest models internally to speed product development.
The collaboration adds to OpenAI’s broader effort to turn ChatGPT into a commerce platform ahead of a potential IPO, increasing pressure to show real business uses beyond chat.