Updated
Updated · Tech Advisor · Aug 17
Xiaomi May Scrap 18 Ultra for Pro Max Push as 19 Ultra Rumored for 2027
Updated
Updated · Tech Advisor · Aug 17

Xiaomi May Scrap 18 Ultra for Pro Max Push as 19 Ultra Rumored for 2027

3 articles · Updated · Tech Advisor · Aug 17

Summary

  • Kartikey Singh says Xiaomi has scrapped the 18 Ultra and will instead center its next flagship cycle on an 18 Pro Max model.
  • Xiaomi appears to be simplifying a confusing top-end lineup after launching both the 17 Ultra and a China-only 17 Pro Max, while aligning its branding more closely with Apple's naming playbook.
  • Europe could be a key target if Xiaomi expands the Pro Max globally, using it as a clearer Android rival to the iPhone and a bid to take share from Samsung.
  • The shift may be temporary: Singh says buyers can wait for a 19 Ultra, with Xiaomi's advanced camera technology potentially moving into Pro Max devices in the meantime.
  • The report remains unconfirmed and rests on a single leaker, though earlier rumors also pointed to rising component, memory and storage costs pressuring Ultra-phone launches.

Insights

Why is Samsung suddenly the last tech giant standing in the fiercely competitive global Ultra smartphone race?
Are smartphone makers using shiny new Pro Max labels to hide secret hardware downgrades from unsuspecting buyers?
Will the AI data center boom secretly kill off your favorite Android super-phones by driving memory prices to unsustainable heights?