Updated
Updated · PR Newswire · Aug 13
Synchrony Names Nimrod Barak Chief AI Officer as 100% of Professional Staff Use AI Tools
Updated
Updated · PR Newswire · Aug 13

Synchrony Names Nimrod Barak Chief AI Officer as 100% of Professional Staff Use AI Tools

2 articles · Updated · PR Newswire · Aug 13

Summary

  • Nimrod Barak took the Chief AI Officer role at Synchrony effective June 30, tasked with leading enterprise AI strategy, governance and execution across the consumer finance company.
  • Barak is expected to speed AI deployment in products, operations and decision-making, with Synchrony tying the move to consumer experience gains, partner value and growth.
  • Synchrony said nearly 100% of its professional workforce has used AI tools including Synchrony GPT since 2024, while 90% of employees trust the company to use AI fairly and responsibly.
  • Barak joins from Citi, where he led the AI Center of Excellence and emerging technologies, bringing more than 20 years of engineering, data and AI leadership experience.

Insights

With AI agents handling shopping and financing, how will Synchrony guarantee these autonomous systems avoid making disastrous credit decisions?
If AI takes over complex financial processes, what happens to the human workforce once low-value tasks are entirely eliminated?