Supreme Unveils 2 Analogue Pocket Variants in Red and 24K Gold

Q: How astronomical will the price tag be for Supreme's 24K gold-plated retro gaming handheld dropping this week?

No one knows yet, but it is very likely to be far above the standard $239.99 Analogue Pocket and could plausibly land in the high hundreds or more. That estimate comes from the closest comparison available: Analogue’s all-aluminum Pocket, released in 2024, carried a $500 retail price. The Supreme version appears to use that same premium aluminum-body formula, then adds either a custom glossy red finish or 24K gold plating, plus Supreme branding and the usual collaboration markup tied to a limited streetwear drop. The gold-plated model should be the most expensive of the two. Gold plating itself does not mean the device is made of solid gold, but it still adds manufacturing cost and, more importantly, collectible value in Supreme’s resale-driven market. Given Supreme’s history and Analogue’s scarcity, the launch price could reasonably exceed the aluminum model’s $500 benchmark, with resale prices potentially climbing much higher if stock is very limited. What is certain is that neither Supreme nor Analogue has published an official price as of August 17, ahead of the August 20 release. So for now, any exact figure would be speculation. The safest reading is that buyers should expect a luxury-priced novelty handheld, not a modest premium over the regular Pocket.

3 articles · Updated · Polygon · Aug 17

Supreme revealed two Analogue Pocket editions for its fall/winter 2026 drop: a glossy red model and a 24K gold-plated version, both carrying Supreme branding.
Both handhelds appear to keep the standard Pocket internals, including FPGA support for original Game Boy, Game Boy Color and Game Boy Advance cartridges, with the same 3.5-inch display and a custom Supreme boot screen.
Pricing is still unannounced, but the regular Analogue Pocket sells for $239.99 and the collaboration models are expected to be pricier and harder to buy given both brands' limited-release track records.
The Pocket variants are part of a broader Supreme tech lineup launching Aug. 20 that also includes branded products from Kodak, Dyson, JBL, Jamo and a wireless microphone setup.