Disney Unveils $60 Billion Parks Plan, Targeting Superfans With Yeti Fix and Classic Returns
Updated
Updated · CNBC · Aug 17
Disney Unveils $60 Billion Parks Plan, Targeting Superfans With Yeti Fix and Classic Returns
1 articles · Updated · CNBC · Aug 17
Summary
$60 billion over 10 years will go into Disney Experiences, with parks chief Thomas Mazloum framing the strategy around superfans and frequent visitors as well as big-ticket expansions.
Saturday's D23 announcements included repairing Animal Kingdom's long-broken Expedition Everest yeti, bringing Dreamfinder and Figment back to Epcot, and overhauling Tomorrowland in California.
Mazloum said those smaller nostalgia-driven upgrades help Disney counter weak travel trends and economic pressure by keeping loyal guests engaged and spending more often.
The approach comes as Disney's experiences division posted nearly $10 billion in quarterly revenue, up 10%, with domestic attendance rising 3% and guest spending up 4% even as Comcast reported Orlando park softness.
Disney is pairing fan-service updates with larger draws including Monstropolis in 2027, Avengers Campus expansion, Villains Land and a Cars-themed Frontierland retheme.