Brunswick Targets $7 Billion Revenue by 2030 as 63,000-Member Boat Club Lifts Recurring Sales
Updated
Updated · pluang.com · Aug 18
Brunswick Targets $7 Billion Revenue by 2030 as 63,000-Member Boat Club Lifts Recurring Sales
2 articles · Updated · pluang.com · Aug 18
Summary
Brunswick is leaning harder on marine electronics, software and Freedom Boat Club to offset weak new-boat demand that it expects to stay subdued through 2026.
63,000-plus Freedom Boat Club members globally and stronger uptake of advanced navigation technology are helping the Sea Ray and Boston Whaler owner build steadier recurring revenue.
Premium boats are still seeing solid demand, but value models remain under pressure from financing costs and higher interest rates, limiting a broader sales recovery.
By 2030, Brunswick is aiming for $7 billion to $8 billion in revenue through innovation, market-share gains and lower supply-chain risk even as boat sales recover only modestly.