Will focusing heavily on the cost of living be the ultimate deciding factor in this high-stakes race?

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Cost of living is likely to be one of the decisive issues in Georgia’s Senate race, but not the only one. The available evidence suggests it is central because voters say affordability matters most. A recent Fox News poll found inflation was the top issue for 40% of Georgia voters, far ahead of healthcare, immigration, jobs, or abortion. That gives Ossoff a strong reason to keep emphasizing everyday expenses, and he already is: his rallies have focused on grocery bills, utility costs, school supplies, and farm equipment. The same poll also showed him running strongly among independents and voters most worried about inflation. Still, the race is unlikely to turn on pocketbook concerns alone. Ossoff is also making accountability, competence, and ethical conduct major parts of his message, while his challenger’s image and closeness to the White House are clearly in play. Polling indicates many voters are weighing broader questions about judgment and leadership alongside household finances. Georgia’s political landscape also makes the race more complex. Ossoff is defending a seat in a state Trump carried in 2024, so he needs to win over some voters who may not align with him on every issue. His fundraising advantage and current polling lead give him room to amplify an affordability message, but outside spending and the state’s partisan balance mean no single theme is guaranteed to settle the contest. So, a heavy focus on cost of living could be the strongest practical message in…

Ossoff Defends Kelly at Georgia Rally as $77.2 Million Campaign Fuels Anti-Trump Push

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Ossoff Defends Kelly at Georgia Rally as $77.2 Million Campaign Fuels Anti-Trump Push

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