Buc-ee's Sues Ohio Mini Mart Over Beaver Logo as Chain Plans 12 More Sites

3 articles · Updated · USA TODAY · Aug 19

A federal lawsuit filed July 28 accuses Beaver’s Mini Mart in Beavercreek, Ohio, of using a smiling beaver, name and red-letter branding that could make shoppers think it is tied to Buc-ee’s.
Buc-ee’s alleges trademark infringement, unfair competition and deceptive trade practices, arguing the dispute is about the full brand package—not just a beaver mascot but also name, colors, style and overall customer impression.
The case extends a long-running enforcement campaign: Buc-ee’s has gone to federal court at least 10 times over trademarks since registrations in 2007 and 2010, including a May suit against Georgia-based Teddy’s Market.
That push comes as Buc-ee’s expands beyond Texas, with its first Ohio store opened in April and at least 12 more locations planned across 10 states through 2031, raising the value of a consistent national identity.
For smaller businesses, the fight can become a cash issue as Buc-ee’s seeks damages and branding changes in similar cases; Beaver’s Mini Mart has already drawn local fundraising support for its legal response.