Burnham Posts 50-Plus Times on Instagram in 1st Month as PM

3 articles · Updated · bbc.co.uk · Aug 20

More than 50 Instagram posts in his first month have made Andy Burnham’s digital push a defining feature of his early premiership, with content ranging from world-leader meetings to meme-style pub-snack videos.
No 10 has backed that strategy by hiring producers, videographers and strategists in London and Manchester, betting that frequent posts on Instagram and TikTok suit Burnham’s humour and communication style.
The approach reflects a wider political arms race for online audiences: Nigel Farage has 7.6 million followers across major platforms, while Ofcom data show 78% of 16-24s and majorities in most adult age groups get news from social media.
Its electoral value remains unclear, though Burnham’s simpler policy video drew 5 million views versus 1 million for a gimmick-heavy clip, underscoring warnings that overproduced or 'cringe' content can quickly backfire.