Nintendo Switch 2 US Sales Halve in July as Memory Costs Drag Console Market
Updated
Updated · Bloomberg · Aug 20
Nintendo Switch 2 US Sales Halve in July as Memory Costs Drag Console Market
3 articles · Updated · Bloomberg · Aug 20
Summary
US sales of Nintendo’s Switch 2 fell to less than half their level from July a year earlier, making it the main driver of a broader July slump in console hardware.
Elevated memory prices pushed up the cost of each console, Circana said, blunting demand even as several hit new games debuted during the month.
The drop left the US console market at a July low, underscoring how component inflation is outweighing software momentum for hardware makers.