Updated
Updated · Engadget · Aug 20
Google Adds Preferred Sources to Search, Brings Gemini to Discover for 345,000 Selected Outlets
Updated
Updated · Engadget · Aug 20

Google Adds Preferred Sources to Search, Brings Gemini to Discover for 345,000 Selected Outlets

3 articles · Updated · Engadget · Aug 20

Summary

  • Google introduced a “Preferred Sources” button that publishers can embed so readers can add a site to Search and return directly to the article they were reading.
  • Preferred outlets will appear more often across Google Search, including Top Stories, AI Overviews and AI Mode; Google has said users are twice as likely to click sources they selected.
  • The move comes as publishers complain that AI-generated search features have cut referral traffic, even though Google search still drives significant revenue for many news sites.
  • Google also said Discover will soon let users reshape their feed by chatting with Gemini in the mobile app, while Android News audio briefings gain topic-based customization with source links.
  • The updates roll out over the next few days, extending Google’s recent publisher concessions after it said in June that sites could opt out of AI-generated search results.

Insights

Why is Google making publishers beg for preferred status while still hiding the crucial AI click data they desperately need?
Could this new loyalty-based ecosystem secretly be a death sentence for independent journalism trying to survive in an AI-dominated search world?