Gerber Urges Buying $799 iPhone 17 Now as iPhone 18 Could Cost 15% More
Updated
Updated · Yahoo Finance · Aug 19
Gerber Urges Buying $799 iPhone 17 Now as iPhone 18 Could Cost 15% More
2 articles · Updated · Yahoo Finance · Aug 19
Summary
Ross Gerber told consumers to buy the iPhone 17 now, saying Apple has not yet raised its price and that sales remain "as good as ever" despite higher pricing across other hardware.
The warning centers on the iPhone 18 expected in September, with Gene Munster estimating a roughly $125, or 15%, price increase as Apple faces surging DRAM and storage costs.
TrendForce estimates the bill of materials for a 256GB iPhone 18 Pro could jump about 38% versus the comparable iPhone 17 Pro, with memory accounting for much of the increase.
Apple has already lifted prices on products including MacBooks, iPads, HomePod and Apple TV while holding iPhone pricing steady; the current iPhone 17 starts at $799, with the Pro at $1,099.
That pricing pressure comes even as iPhone demand stays strong: fiscal third-quarter iPhone revenue rose to $54.25 billion from $44.58 billion a year earlier.