Omnicom Offloads 468 Omni AI Staff to Endava, Cuts 50 More

1 articles · Updated · Adweek · Aug 20

At least 468 Omnicom staffers tied to the Omni AI platform were shifted to contractor Endava in June and July across the U.S., U.K., India and Malaysia.
Most of those moved were product and engineering employees who helped build Omni, the AI-powered platform Omnicom has promoted as a central client offering.
Around 50 additional U.S. employees in the Omni Platforms Product & Engineering Division were laid off on June 9, according to documents obtained by ADWEEK.
The staffing changes came months after Omnicom showcased a revamped version of Omni at CES in January, underscoring a sharp operational reset behind a flagship AI product.