Apple Gains in 4 Slumping Phone Markets as Europe Shipments Drop 10%
Updated
Updated · 9to5Mac · Aug 20
Apple Gains in 4 Slumping Phone Markets as Europe Shipments Drop 10%
3 articles · Updated · 9to5Mac · Aug 20
Summary
Apple posted growth across Europe, China, India and Latin America even as Counterpoint reported broad smartphone declines in Q2 2026 and recent weekly sales data.
10% drops in Europe shipments and Latin America shipments, an 8.6% contraction in China sales, and a 14% decline in India sales during weeks 14-31 pointed to demand pressure from memory-cost inflation and higher prices.
In Europe, Apple gained 9 percentage points to match Samsung at 34% shipment share; in Latin America, Apple shipments rose 5% while Samsung grew 6%.
India showed Apple up 15% on iPhone 17 demand and affordability offers, while in Latin America the company absorbed price hikes and benefited from strong iPhone 17 Pro Max and 17e sales.
The results suggest Apple is defending premium demand ahead of its next iPhone launch even as the broader smartphone market remains under pressure.