Updated
Updated · Figure Four Online · Aug 21
AEW Takes $30 Million Loss on Fight Forever as Sales Missed Expectations by Half
Updated
Updated · Figure Four Online · Aug 21

AEW Takes $30 Million Loss on Fight Forever as Sales Missed Expectations by Half

3 articles · Updated · Figure Four Online · Aug 21

Summary

  • At least $30 million in losses hit AEW on the development of Fight Forever, according to Insider Gaming's Mike Straw, helping explain why no follow-up game has emerged.
  • The loss stemmed from long delays and missed deadlines: the title was initially targeted for 2022 but did not launch until summer 2023 around Forbidden Door.
  • Sales then came in at roughly half of AEW's original expectations, deepening the financial damage from the extended production cycle.
  • No current agreement is in place between AEW and developer Yuke's, though AEW still owns the game engine and could seek another studio if it returns to gaming later.

Insights

How did a nostalgic wrestling game cost AEW $30 million, and what does this failure mean for their future gaming ambitions?
Could AEW's ownership of the Fight Forever engine be the hidden key to an unexpected and massive video game comeback?