Beats 360 Listings Leak $299 Headphones With IPX4 Rating and 1.75x Stronger ANC

Q: What hidden costs await buyers looking to customize the Beats 360 with those exclusive UltraPlush cushions?

Buyers who want the exclusive UltraPlush cushions should expect the $299 starting price to be only the entry point. Leaked listings indicate the Beats 360 will ship with Performance Knit cushions in the box, while UltraPlush cushion kits are sold separately, meaning customization adds an extra accessory cost that Beats has not yet disclosed. The added expense may not stop with the cushions. The same listings say additional ear-cup and headband cushion kits will be sold separately, so changing both comfort surfaces or buying multiple colors for style or workout rotation could quickly push the real cost above the headline price. Volt and Navy appear to be available only in cushion listings so far, suggesting some of the more distinctive looks may require accessory purchases rather than coming as full headphone color options. There is another likely extra: a USB-C charging cable and power adapter were also listed as sold separately. If that detail survives the official launch, some buyers could face an immediate out-of-box add-on cost just to charge the headphones, unless they already own compatible chargers. In practical terms, the “hidden cost” of customizing Beats 360 is that the premium look and swappable design may rely on paid extras: UltraPlush cushions, replacement or alternate-color kits, and potentially even charging accessories. Until Beats announces official accessory pricing, the full cost of personalization remains unknown.

3 articles · Updated · MacRumors · Aug 19

$299 Beats 360 over-ear headphones surfaced in now-removed UK retail listings, pointing to an imminent launch after earlier FCC and teaser sightings.
The leak outlines Beats' first sweat- and water-resistant over-ear model with an IPX4 rating, positioning it for workouts in a category where its current headphones lag.
Retail pages also describe a redesigned build with AirPods Max-like mesh fabric, interchangeable ear cup and headband cushions, fold-flat storage, and colors including Pink, Black, Sky and Cloud.
Beats claims up to 1.75x more noise cancellation than Studio Pro, alongside personalized spatial audio, AI-assisted call quality, all-day battery life, and Apple-Android compatibility.