As Ever Launches $89 Napa Sparkling Wine as Harry and Meghan Prepare Britain Return
Updated
Updated · The New York Times · Aug 22
As Ever Launches $89 Napa Sparkling Wine as Harry and Meghan Prepare Britain Return
3 articles · Updated · The New York Times · Aug 22
Summary
As Ever told customers Friday that a "new chapter" had begun, using the message to start selling an $89 Napa Valley sparkling wine days after reports that Prince Harry and Meghan would return to Britain.
The email signals Meghan's lifestyle brand will continue even as the couple prepare to leave Montecito, preserving one of the few business ventures to outlast their Hollywood-era reset.
As Ever grew alongside Meghan's Netflix series "With Love, Meghan," which doubled as a storefront for products including $36 fruit spreads, $15 "flower sprinkles," teas, candles and other curated home goods.
Netflix helped manufacture some items through its consumer products arm under a revenue-sharing arrangement, tying the brand's future to a commercial model Meghan built after stepping back from royal duties.