Fall-Prevention Nutrition Market to Reach $398.1 Million by 2036 as Older-Adult Falls Drive Demand
Updated
Updated · futuremarketinsights.com · Aug 22
Fall-Prevention Nutrition Market to Reach $398.1 Million by 2036 as Older-Adult Falls Drive Demand
1 articles · Updated · futuremarketinsights.com · Aug 22
Summary
$398.1 million is the projected size of the fall-prevention nutrition product market by 2036, up from $163.6 million in 2026, implying a 9.3% CAGR.
More than 14 million U.S. adults aged 65 and older fall each year, creating rehabilitation and screening touchpoints where clinicians identify protein, vitamin and mineral gaps tied to bone, muscle and frailty needs.
Post-fall rehabilitation is expected to account for 48.5% of 2026 demand, while vitamin D plus calcium products lead with a 41.7% share and tablets-capsules hold 40.9%.
South Korea is forecast to grow fastest at 9.6% CAGR versus Japan's 7.2%, helped by a community-care expansion from 30 linked services in 2026 to 60 by 2030.
Evidence limits direct claims that supplements alone prevent falls, so companies including Abbott, Nestle Health Science and Danone Nutricia are positioning products around deficiency, recovery and adherence instead.